This past weekend I was giving a free lecture on my book, The Shadow Dance & Astrological 7th House Workbook at Spirit Quest Center in Spring, TX and a very interesting dialogue took place with one of the participants. In the discussion, she realized a lot of the qualities that were shadow content for her were actually the negative qualities of her rising sign. In my book, there are key words for each sign both the positive and the negative qualities as each sign has it's own dark side. Keeping in mind that dark is only hidden from consciousness and not necessarily evil.
Our Shadow, a concept of C. G. Jung is whatever we deny, disown, repress or project out because we don't know about it. It's basically in our unconscious.